Beats announced a Pokémon x Beats Pill special edition on October 13, 2026, made with The Pokémon Company International. It goes on sale on Thursday, October 15, 2026. SoundGuys reports sales start at 8 a.m. Pacific.
The price is $149.99. That is the same price as every other Beats Pill, so you are not paying extra for the Pokémon look. The catch is where you can buy it. In the US it is sold only by Apple and Target.
Inside, nothing changes. This is the same Beats Pill that came out in 2024, with new art on the outside and a few extras in the box.
Key dates and prices
| Date | Price | |
|---|---|---|
| Teaser | October 12, 2026 | |
| Announced | October 13, 2026 | |
| On sale (US, UK, China) | October 15, 2026 | $149.99 (US) |
| Standard Beats Pill | On sale now | $149.99 on Beats' US site |
A note on price: Beats' own site and most reports list $149.99. Dexerto rounds it to $150, and 9to5Toys lists it as $149. These are the same price, just written differently. We could not find a UK or China price in the sources we checked.
Where you can buy it
| Country | Stores |
|---|---|
| United States | Apple (online), Target (online and select stores) |
| United Kingdom | Apple (online), Argos (online and select stores) |
| China | Apple (online), Douyin |
These are the stores named by MacRumors and iThinkDiff. Apple's website is the only store that sells it in all three countries. Beats has not said how many units it will make. Treat it as a limited edition and expect popular stores to sell out.
Pokémon edition vs standard Beats Pill
| Pokémon x Beats Pill | Standard Beats Pill | |
|---|---|---|
| Price (US) | $149.99 | $149.99 |
| Look | Gray body and grille with Pikachu and Mimikyu art | Solid colors, such as Matte Black |
| Extras | Pokémon charms on the lanyard, themed packaging | Lanyard only |
| Battery | Up to 24 hours | Up to 24 hours |
| Fast Fuel | 10 min charge = up to 2 hours | 10 min charge = up to 2 hours |
| Water/dust | IP67 | IP67 |
| Bluetooth | Class 1 | Class 1 |
| USB-C | Lossless audio in, charges your phone | Lossless audio in, charges your phone |
| Pairing two speakers | Amplify or Stereo Mode | Amplify or Stereo Mode |
| Find My | Apple Find My and Google Find My Device | Apple Find My and Google Find My Device |
| Weight | 24 oz (680 g) | 24 oz (680 g) |
| Size | 8.6 x 2.8 x 2.8 in | 8.6 x 2.8 x 2.8 in |
| US stores | Apple, Target | Apple, Beats, Amazon and others |
Specs come from Beats' Beats Pill product page. Beats says the special edition keeps the standard Pill's features and specs.
What is new
The art. Pikachu is printed in bright yellow on the front grille. Mimikyu, a ghost-type Pokémon that dresses up as Pikachu, sits next to it in gray. Silver lightning bolts finish the look. Beats calls the color "Electric Yellow & Shadow Gray".
The charms. MacRumors and iThinkDiff report three custom charms: a Poké Ball, the Beats "b" logo and Pikachu's lightning bolts. SoundGuys says they hang from the removable lanyard.
The box. SoundGuys says the speaker ships in interactive Pokémon-themed packaging. Beats' product images show a special box too.
That is the full list. There is no new chip, no new driver and no new app feature.
What stays the same
The Beats Pill is a solid speaker on its own. It runs up to 24 hours per charge. It is IP67, so it can handle dust and a dunk in water. Over a USB-C cable it can play high-resolution lossless audio from a laptop, and it can also charge your phone. It works with both iPhone and Android, with one-touch pairing on each. You can link two Pills in Amplify Mode for more volume or Stereo Mode for left and right sound.
One thing to know: Beats does not include a power adapter. You get a USB-C cable, so use a phone charger you already own.
Which should you buy?
- Buy the Pokémon edition if you or your kid are Pokémon fans and you want the design and charms. It costs nothing extra, so there is no penalty for picking it.
- Buy the standard Beats Pill if you just want the speaker. It is the exact same hardware, it comes in more colors, and it is easier to find, including on Amazon.
- Look at other Beats Pill special editions if you want something different but not Pokémon. Beats has sold other designs before, such as the Kim Kardashian edition, and some are still on Amazon.
- Pick another speaker if you mainly use Android and want deeper app controls, or you need more bass for big rooms. The Pill is built to be simple.
- Wait if the Pokémon edition is sold out when you look. Restocks are not confirmed, and Beats has not said how many it made. Do not pay a reseller markup for the same speaker inside.
Check Beats Pill price on Amazon
Want to see more speakers and headphones side by side? Try our compare tool. Looking at small speakers in a lower price range? Read our CMF Speaker S vs Speaker M guide.
Other tech news this week
- Apple announced the HomeView hub, HomePod mini 2 and a new Apple TV 4K on October 13. MacRumors says HomePod mini 2 launches October 30. See our HomeView, HomePod mini 2 and Apple TV 4K guide.
- Fairphone launched the repairable Fairbuds 2 on October 14, with US sales on November 2. Read our Fairbuds 2 vs Fairbuds guide.
- iPhone Duo pre-orders open October 16 ahead of an October 23 release. Our iPhone Duo pre-order guide has the details.
Sources
- Beats: Beats Pill product page
- MacRumors: Beats and Pokémon team up for special-edition Beats Pill speaker
- SoundGuys: Beats Pill Pokémon special edition
- iThinkDiff: Pokémon x Beats Pill launches October 15, priced at $149.99
- Dexerto: Beats unveils limited edition Pokémon Pill speaker
- MacRumors: Everything Apple still has coming in October
Image: Pokémon x Beats Pill, via Beats.
